Looking at trends of internet users communication it indicates that younger users are opting for communicate via social media networks rather than emailing… However older age groups are still taking up email as a form of communication….

Web-based email
Research by Comscore suggests US-based 12- to 17-year-olds spent 30% less time using web-based email between November 2010 and the same month this year.

Usage among those aged 18 to 24 fell by 21%, and was down by 1% in the 25 to 34 age bracket. Usage was up among older age groups. – http://www.bbc.co.uk/news/technology-16356066

Facebook is also set to break the billion user mark in 2012…

I believe it is important businesses to feature on social networks even if your business is not internet based. Advertising trends have change and print publications are becoming fewer and fewer as well as costing the earth for advertising space. Using social media and email is a very cost effective way of reaching your customers…

Tags: social media pages.