SEO stands for Search Engine Optimisation
SEO is recognised as the process of optimising a website to improve the quality of content and experience for the end user. This will in turn help to improve the organic search listing.
Search Engine Optimisation is seen as a marketing process that goes hand in hand with Search Engine Marketing, Social Media, Email Marketing and other traditional marketing techniques.
There are hundreds of factors that the search engines consider when ranking a website. The search engine algorithm determine where your website will be listed in the Search Engine Results Page (SERP), depending on the search criteria.
As Google is one of the most popular internet search engines, therefore I always think it is worth considering what they have to say.
#1: Focus on the user and all else will follow. https://www.google.co.uk/intl/en/about/